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Condoms, O’Reilly, & Reframing – Oh my!

First, here’s the new Trojan ad:

CBS and Fox have refused to air this ad, because (according a response Fox sent to Trojan) “Contraceptive advertising must stress health-related uses rather than the prevention of pregnancy”

That would explain all the birth control pill ads that stress shorter periods, less acne and the relief of premenstrual symptoms. Still doesn’t help me with the erectile dysfunction medications though.

However, CBS is the network that won’t show the United Church of Christ’s ad differentiating its gay friendlyness from other denominations, but did show some ad about God being taken out of the constitution during the NCAA tourney. So I guess they get points for their intolerant consistency.

Bill O’Reilly had a segment on this topic, which you can watch here if you’re interested. Frankly, I don’t think O’Reilly has any great feeling on the matter, but felt the need to pander as much as possible because some of his viewers found it ‘objectionable’. I applaud guest Peter Shankman, author and PR strategist, for pointing out the networks’ hypocrisy in regards to programming yet refusing to air this ad.

I’ll make the obvious point so you don’t have to – Why is it acceptable for networks to air Coors ads with “Twins!” as the tagline, with all it implies, and the Superbowl (with all the kiddies watching) to air Go Daddy ads with blatant half-dressed women with fake boobs, not to mention the myriad ED ads, but yet depicting men in a bar as pigs (hi, truth in advertising much?) is objectionable?

Now on to the thinking portion of this post. Amanda Marcott has a great analysis of this ad, the so-called controversy, and an explanation of why modern day sexual behavior has become such a mess in the first place – “On pigs, basketball, frames and Music”

Interesting, no?

And by the way, if you want send a letter to CBS chief Les Moonves and Fox President Peter Ligouri and tell them what buttheads they are, you can do that here.

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