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No, Really?

What never ceases to amaze me is how entities or people who are supposed to be the experts of such things, take forever to figure out what the average person already knows…

From the Wall Street Journal, shelf-awareness.com and MJ Rose’s blog:

ales at Borders’s first “new concept” store, which opened last month in Ann Arbor, Mich., are higher than expected, according to Borders CEO George Jones, who spoke yesterday at the AAP annual meeting in New York City. Shelf Awareness also spoke with him at length before he was interviewed before the group by David Young of Hachette Group.

A main reason for the boost is an aspect of the store that initially didn’t receive as much attention as some of its new electronic features: the store displays many more books face out than a traditional Borders. In fact, the new store has 20% less inventory than the usual Borders, but its sales are up “in double digits,” Jones said, primarily because of the faceouts.
Duh.

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